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Vintage mania: the new fashion is used


A tour of the exhibitions of vintage super-luxury and flea markets. Looking for new trends that elaborate in a personal style of the past.
be fashionable in the twenty-first century means go hunting for what you wore ten, twenty, fifty years wandering through the market stalls, or better yet, rummaging in the cupboards Grandmothers and cellars, reinventing some head or some accessory , thereby distorting the concept of fashion is not necessarily destined to be renewed with each new collection.
There's always more interest in the stalls of the markets, looking for a unique piece, with a history to tell.
That is an attempt to oppose the globalization that brings approval?
Maybe, but now the bohemian spirit of the clothes vintage or second hand is giving way to designer vintage : old clothes, yes, but still signed.
and designers adapt to the trend , reproducing copies, revisited in a modern way, their collections of 20/30 years ago. Why is the new glamorous
mix in freedom and harmony in the old and new by creating a personal fashion and charm.

How many stories will be seen from the caps we see today from the windows of the vintage stores around the world.
Who knows what secrets will be hidden bags of Gucci or Luis Vuitton, today the top ten designer Charity. The brand is

prices soar.
Just the logo of Yves Saint Laurent and Chanel on display to make them among the most desirable prey for lovers of vintage luxury. The vintage
today is not limited to clothing and accessories: jewelry, lace Button, retro, retro and just better, they are objects of desire are sacrosanct and fanatical fashion victim. As in the fairy tales vintage addict Italians have a castle as a goal: to Belgioso, in the province of Pavia, where he is held in April Vintage Fashion Show , the only trade show of its kind which is an appointment that is not can say no.
rummage through the stalls of exhibitors, to find the coveted Valentino dress seventies or scarves Roberta di Camerino. Find that the market has remained a model of Hermes our reach. Heaven is there.

But the trend is not only to the vintage luxury clothing and bags, designer in Italy is proving a huge success the thrift store, more commonly called "market" that does not seem to be a proper term as there is evolving towards a model of market 'used more and more beautiful and engaging. Cleanliness and order, the selected objects, friendliness and availability, customer-oriented service.
This trend has become fashionable (vintage, modern, customization), so that far from being reached to the saturation of the market, flea markets are present in all provinces, even in more "consumerist" where the purchase of products already used by others, it might seem like a trend that can spread. So
emerges a strong consumer interest that surely will feature more and more ways to make purchases in the coming years.

What is it and how the flea market?
flea market we intend to Agency Business brokerage activities organized as private using the system on consignment.
In essence, the agency is simply a structure that houses used objects that individuals make available to prospective buyers.

The responsible this structure is not a trader, as it offers for sale goods which directly holds the title of the property, but is set up as a promoter of business. His work is rewarded by a commission percentage of the value of the transaction.
If the customer is carrying of objects (and hence is a seller) must sign a warrant of sale (the contract through which the agency can sell items by the seller) with the definition of the percentage of commission for several items. Normally, objects are categorized by product category which corresponds to a specific commission.
It 'important to note that the contract between the agency and the seller must provide, in order to make more desirable unsold items, a price decrease as a percentage after they have passed a number of days from the load.
Through the function of "lower prices" the owner of the company is therefore in a position to significantly increase the marketability of objects. This tool is obviously used wisely and methodically. Recall that lower the selling price of an item means to lower their profit margin.
also lowers prices is a task that must appear on the Register endorsed business

By Chiara From

Three Swollen Bruised Knuckles

recession and discover the VIP used


Recessions fashionista beats 3 to 0 and tightens the wall (not signed) by one to two holes, scoring points in favor of a new trend is more in line with the current global insecurity. Earthquake or earth quake pocket, we are all hanging by a thread, and - finally - we have a dry consciousness, after the hangover of the hedonistic eighties. A couple of months ago he started the New York blonde (typical white collar Wasp), seen in the TV around the world, while in plush gray cotton shorts, left the building, where he worked before the collapse of banks, big box 's order in his hands and away we go, in rubber sandals, into the nothingness of its urban life: Wall Street had dumped with a text message at dawn due to global crisis. And you, serious, embodied fashion their own survival within the crisis: zero makeup, hair clean, and the bare essentials him goodbye Fifth Avenue, Fifth Avenue that so adored by compulsive purchase, now out of time.

However, natural and chic! Anyone who has seen the delightful comedy silly I love shopping, literally, "buy love" (based on the book by Sophie Kinsella, a guru for every woman from a spendthrift), will remind the American actress Isla Fisher as he ruined his life for buy a green dress by Zac Posen, a city of forty dollars and a vintage Gucci bag. All this, using three credit cards to punch. Well, that fool Rebecca Bloomwood, the shopping-dependent that any man of sense avoids, is the stuff of yesterday. Today, people like you, that the relentless fashion world calls 'fashionistas', ie followers of fashion, are replaced by younger sisters and neo-hippies, the "recession." Girls just fired, or young women with her husband was out of work, that can be found only for large balances. Signed, of course.

Even the fashion world made her deal with the shortage of money and then are binding new icons. Enough with the Burinato Victoria Beckham, always decked out like a chandelier, although designer. Welcome Julia Roberts, who received an Oscar, with the usual evening dress great, but second-hand, he said it loud and clear: "second-hand clothes and I feel good." Banned the shoes of crocodile leather, or snake heel twelve. End of the two "g" (glamorous and gigantism), symbols of another era, swept away by the recession. The decade of decay and death with the end of money, labor and resources. It puts forward a new kind of femininity, which combines traditional values \u200b\u200b(professionalism, classicism, simplicity) and new shortages. An example? The recession (built, of course, design, fashion and class women's magazines, see Vogue) does not buy to buy. His muse is Michelle Obama, most of which will serve as a tailor Cuban (Narciso Rodriguez), largely seen as a poor tailor's, good for charity, but still escaped from Fidel Castro. Other than Valentino, good for the hedonist to Jackie Kennedy. If anything, the downturn looks to Grace Kelly, to its refined twin-set (the grandmothers called them 'Argentina') good for day and evening. That memorable scene from the Hitchcock film Rear Window in which you, blond all-rounder practice, sets up home with him (James Stewart), bringing everything you need in a tiny vanity case, it is nice now, but not during the day know if we go home at night, assuming that the house has not foreclosed the tax authorities, or ended up in crumbs, the earthquake. Of course, this does not mean that Miuccia Prada will sell his shoes from the heel dizzying prices for H & M, but his spring-summer collection has already eliminated the colors trilling and solar, by summer in Sardinia, preferring to insist on tone brown and beige , a bit more like a good secretary 'on vacation, which scialacquona champagne.

Yet, the emergence of cyclical recessions reminds us of other effects on the costume. Just think of the twenties, when the singer and dancer Josephine Baker was performing dressed as a bunch of bananas, with effect sexy-pauper. Or to the sixties, when Mary Quant miniskirts invent to save on fabric: fun and consumption are still in agreement. Although the end of capitalism had been announced in the fashion hippies in the seventies, the oil crisis in the middle, shouting "burn the bra." Meanwhile, the magazine U.S. Weekly s'industria to combat the crisis by publishing a guide to finding "your hottest jeans under 50 dollars." As if to say: levateci everything but the sex-appeal.

Cinzia Romani
the Giornale.it

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rankings by the Chamber of Commerce of Milan
"Crisis, Rome capital of second-hand"

From furniture to clothing: it's modern boom Milan is second-hand dealers a fashion that most need saving

The roof of the kitchen and the stroller for the baby. And then the hiking shoes and a helmet for cruising bike. In Rome, the fashion of second-hand does not stop at to-find designer jeans at the flea market of Porta Portese or via Sannio. With the crisis, the "second-hand mania" infects even areas far away from the traditional flea market, such as sporting and artistic creations made from recycled material. Art dealers, therefore, that help young people and families to decorate the house, play sport or take off some whim on a limited budget.

ROME tops the list - The Milan Chamber of Commerce - comparing data from the trade register in the first quarter of 2009 with those of 2004 - has produced a ranking of cities where it makes more use of second-hand market. And Rome, in the middle of economic crisis, won his first. In the Capital is the largest number of second-hand shops in Italy, which is almost double that here in Milan and Naples. The province of Rome has 394 stores well, at 11, 5% of the national total, compared to 232 in Milan (6.8% of the total) and 206 of Naples (6%).

GROWING MARKET - At the national level, the market for "use occasions" has increased substantially over the past five years, with a national growth of outlets 35.1%. All over Italy at the end of March 3433 there were shops used. Rome is also the province that has seen the most growth in this kind of shops since 2004 with a leap of 83, 3%, compared with 38.4% in Milan and the marked decline of 5.5% in Naples. Behind Rome grew briskly only Brescia (+52.2%), where second-hand shops are 70 (2% nationally).

MODERN Rigattieri - This type of shops sell everything and collect clothes, shoes, books, furniture, appliances. The sector that is the most popular is the antique furniture and used (58% of the total), which is what has also recorded the highest increase (+98.8% growth 2004 to 2009). Follow the field of objects and used clothing (22.7% of total) and books (7.4% of total), although in the last five years seem to have lived a selection with a decrease, respectively, of 4.8 and 1%, 6%. The antique furniture then sees a boom in Milan, where the shops are 108 and an increase of 173.8% from five years now.

MILAN, PIU 'FASHION SAVINGS - In Milan, then, the use seems to be a trend that more savings, at least judging by the fact that the used book stores here are not even a fifth ( 18) than those of furniture (6.8% of the total, compared to 7.4% nationally).

( Corriere della Sera, August 24, 2009 )

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