Saturday, September 5, 2009

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rankings by the Chamber of Commerce of Milan
"Crisis, Rome capital of second-hand"

From furniture to clothing: it's modern boom Milan is second-hand dealers a fashion that most need saving

The roof of the kitchen and the stroller for the baby. And then the hiking shoes and a helmet for cruising bike. In Rome, the fashion of second-hand does not stop at to-find designer jeans at the flea market of Porta Portese or via Sannio. With the crisis, the "second-hand mania" infects even areas far away from the traditional flea market, such as sporting and artistic creations made from recycled material. Art dealers, therefore, that help young people and families to decorate the house, play sport or take off some whim on a limited budget.

ROME tops the list - The Milan Chamber of Commerce - comparing data from the trade register in the first quarter of 2009 with those of 2004 - has produced a ranking of cities where it makes more use of second-hand market. And Rome, in the middle of economic crisis, won his first. In the Capital is the largest number of second-hand shops in Italy, which is almost double that here in Milan and Naples. The province of Rome has 394 stores well, at 11, 5% of the national total, compared to 232 in Milan (6.8% of the total) and 206 of Naples (6%).

GROWING MARKET - At the national level, the market for "use occasions" has increased substantially over the past five years, with a national growth of outlets 35.1%. All over Italy at the end of March 3433 there were shops used. Rome is also the province that has seen the most growth in this kind of shops since 2004 with a leap of 83, 3%, compared with 38.4% in Milan and the marked decline of 5.5% in Naples. Behind Rome grew briskly only Brescia (+52.2%), where second-hand shops are 70 (2% nationally).

MODERN Rigattieri - This type of shops sell everything and collect clothes, shoes, books, furniture, appliances. The sector that is the most popular is the antique furniture and used (58% of the total), which is what has also recorded the highest increase (+98.8% growth 2004 to 2009). Follow the field of objects and used clothing (22.7% of total) and books (7.4% of total), although in the last five years seem to have lived a selection with a decrease, respectively, of 4.8 and 1%, 6%. The antique furniture then sees a boom in Milan, where the shops are 108 and an increase of 173.8% from five years now.

MILAN, PIU 'FASHION SAVINGS - In Milan, then, the use seems to be a trend that more savings, at least judging by the fact that the used book stores here are not even a fifth ( 18) than those of furniture (6.8% of the total, compared to 7.4% nationally).

( Corriere della Sera, August 24, 2009 )

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